Can we protect our privacy on the internet?

When we start facebook, myspace, and cyworld, these sites request us to put our profile based on the truth. However, how many people really write down their profile honestly? Nearly half (46%) say they give at least some false information. Many people who especially are living in an age where Life is an Open Book Test are worried about that how we can protect our information through internet without any defensive measure.

In Korea, leaking personal information frequently happen and mainly celebrity becomes the target of leaking personal information but sometimes a mediocrity can be the target. What is more serious thing is that the person who acts incomprehensibly is the target for witch-hunting on the internet. Furthermore, many people put on the information about that person like his/her mane, cyworld address, cell phone and which school he/she attends like this.

Finally, one man who many internet users thought the person hit his girlfriend severely sued the portal site (Daum which is big portal site secondly in Korea) because Daum didn’t do anything to protect leaking his profiles through comments on-line. After that matter, he couldn’t live ordinary life since many internet users called to him or his office/house. In the end, the man won the court which said the portal let the negative and contained personal information comments on the internet but they have responsibility to manage comments on the internet.

If we cannot make safe defensive measure to protect from lifting personal information, people would like to put the false information on their profile. How can we are trust the other aspect of the internet such as comments, rates and can do the things such as conversational marketing based on confidence have really meaning about the offered information on the internet?