Would you want to advertise my product?

In these days, many people have more strong personal influence to others based on the SNS sites. Myspace, Facebook and Cyworld are the good sites to express personal character and what they are interesting and people can show their opinion about products that they bought or ask a person who had already bought about the product they are interested. People can give their opinion at one’s pleasure.

I agree that Conversation Marketing is helpful for the companies’ marketing. First, the companies can adjust the FOCUS of the consumers who are interested in their products so they can raise the efficiency of advertisement only small price than traditional TV or news advertisements and map out a strategy for special consumers who really are willing to buy their products. Second, the companies can strengthen relationship with their customers on the basis of FRIENDLY. Companies can make relationship with their customers on the internet so companies make customers to be loyal to their products.

(This is a cyworld and this picture is the palce to companies can PR themselves.)

On the other hand, is it really good just to focus on special customers? I think companies have to consider other potential customers who will buy their product some day so it is dangerous that company just focus on the customers who already have been their loyal customers. If corporations want to seek and maintain their profit, companies have to work out a strategy to deal with both loyal and potential customers. How can I trust other’s opinion about that product is objective? I can’t know the person who wrote about the product on their sites or blogs is a loyal customer for that company. We have to think twice when we have to accept other’s opinion because the person can be friendly to that company by knowing each other on the internet.

People have a tendency to listen and find others opinion about the product what they want to buy. Therefore, Conversation Marketing is the better method for both company and customers to sell products or express their opinion than WOM(Word Of Mouse). However, when corporations make a marketing strategy or customers receive others opinion, we have to think twice is it really helpful for companies? or whether he/she has an objective opinion about product or not. Since people can hide on the internet by anonymous, anyone takes the responsibility for our decisions.