Would you want to advertise my product?

In these days, many people have more strong personal influence to others based on the SNS sites. Myspace, Facebook and Cyworld are the good sites to express personal character and what they are interesting and people can show their opinion about products that they bought or ask a person who had already bought about the product they are interested. People can give their opinion at one’s pleasure.

I agree that Conversation Marketing is helpful for the companies’ marketing. First, the companies can adjust the FOCUS of the consumers who are interested in their products so they can raise the efficiency of advertisement only small price than traditional TV or news advertisements and map out a strategy for special consumers who really are willing to buy their products. Second, the companies can strengthen relationship with their customers on the basis of FRIENDLY. Companies can make relationship with their customers on the internet so companies make customers to be loyal to their products.

(This is a cyworld and this picture is the palce to companies can PR themselves.)

On the other hand, is it really good just to focus on special customers? I think companies have to consider other potential customers who will buy their product some day so it is dangerous that company just focus on the customers who already have been their loyal customers. If corporations want to seek and maintain their profit, companies have to work out a strategy to deal with both loyal and potential customers. How can I trust other’s opinion about that product is objective? I can’t know the person who wrote about the product on their sites or blogs is a loyal customer for that company. We have to think twice when we have to accept other’s opinion because the person can be friendly to that company by knowing each other on the internet.

People have a tendency to listen and find others opinion about the product what they want to buy. Therefore, Conversation Marketing is the better method for both company and customers to sell products or express their opinion than WOM(Word Of Mouse). However, when corporations make a marketing strategy or customers receive others opinion, we have to think twice is it really helpful for companies? or whether he/she has an objective opinion about product or not. Since people can hide on the internet by anonymous, anyone takes the responsibility for our decisions.

Have you ever been deceived by knowledge on the Internet?

When I search information for my research paper, sometimes I found wrong information I already known is shown on the Internet. If I don’t know that this knowledge is wrong, I’ll use this information into my paper and it will be the minus defect to get a low grade in my paper. Whenever I go through these experiences, I raise doubts that people really have ability to reproduce information on the Internet?


Nowadays it’s really easy to put people’s opinion or products’ information on the Internet and limited or erroneous information can circulate through Internet. Sometimes the knowledge on the Internet is of benefit to improve my information or my life by realizing the good information. However, in fragmenting culture, if we don’t spend much time to accumulate deeper knowledge by reading something – book, newspaper and so on – this information which circulates through Internet really have values to be known to others without any filtration? Is it truly possible to circulate the deep information without any basis of the knowledge about the specific fields? Even though UGC is the good method to increase the quantity of information, it would be possible to reduce the quality of information. How can we block to circulate below the level information on the Internet? In addition, in democracy is it indeed right to get the good knowledge without any effort to pursue the information which is a result of other’s effort?



On the other hand, many people use Internet as a method to check other’s review about the product before they buy something. This is helpful because the person who really uses that product gives the information only the view of the customer - what are merits and demerits of the product. However, how can we distinguish the information which can be faked by intent and find the correct information we want? Especially from my experience some sites and blogs which anyone can submit their review about all of product are more difficult to value the review because there are more possibility to invent information!

(This capture is the most famous site "Naver" in Korea where people can easily ask and answer about their curiosity. Anyone can use this site!)

In these days, we get out of the traditional way to learn the knowledge and information and try to pursue fragmenting culture that makes people can easily hold knowledge with others. However, I wonder how we can protect the quality of information which is truly reliable and deep knowledge. Do people just want to take the positive function of the UGC without me?

Drift my information & idea through Internet!

How can we fulfill our clients’ desires? It is the main concern for executives of all companies because customers are the important factor to success in these days. Many companies want to get and manage customers' information easier so corporate social networking software uses to make companies be alerted about the change. Corporate social networking software is similar concept with social networking software - myspace or facebook. If many companies try to connect each other using based on customers' information or even share the information, how can we know the fact? When many companies make an effort to offer more convenient service to customers, my information can be exposed to others not me, how can I deal with this problems? Or hackers attempt to intrude on networking for selling this information to others, what can individual do to protect from this attack?

According to changing the society, customers' desires also change so it's difficult to catch up customers' desires and always be a step ahead to lead the society. In the end, 'Nike' brings out an innovative method to follow customers' desires, it is that customers can be a designer for their own shoes. (It's a Customization) Nike just makes big concepts about the shoes and then customers can change the details in person. I think it's a good method to because whenever I bought my shoes, I couldn't find exactly what I imagine. However, there is also privacy problem; how can I protect my idea about the shoes from the Nike? Under customization, it's difficult to guard my fantastic idea from the company which offers this service to customers and can be easy to check customers' ideas for free.
(it's my design for my shoes!)


Nowadays we are provided a lot of convenient services especially participating in our purchase to create my style. Though we have to think about these services have really worth that we should give up the right protcting out privacy - our information and idea - without any limitation.

Do you need "Second Life"?

When I firstly heard about the ‘Second life’, I thought it is similar online game with ‘sims’ which is a kind of simulation computer game. However, as I know about second life, I felt my thought was definitely wrong.

What is the big different between second life and sims? Sims is a computer simulation game and Second life is a virtual life. It means that there is no scenario in second life so you don’t have to follow the directions and you should have your plan and then create your own life anonymously.

(this is a part of sims)

Second life is another life which we can create and participate in virtual life. Many people say there is no difference between real life and virtual life. This is to certify that by bigger and bigger the virtual life, many global companies try to participate in Second life. They want to use second life to verify consumers’ responses. Many companies consider second life as place to advertise their product and to test market. It’s very efficient method to let people know their companies with low-cost.

(IBM - in Second Life)

(Samsung - in Second Life)

I think second life can change a way of people communication. If virtual life affects real life, people need to do computer in their home just connecting with virtual life than to move personally in real life. However, it is difficult to predict how much our society accepts this change because it can’t guess how people act in this situation.

picture credit: http://www.ea.co.kr/ko-kr/games/pc/sims/sims2/screenshots/

http://cafe.naver.com/cetech2003.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=20838

Worth? Or Not?

In these days social networking service(SNS) is very important word in Silicon Valley. There are many SNS sites in US especially people have a growing interest in Facebook or Cyworld which is the most famous site like Facebook in Korea. These sites base on the reality in off-line and your profile can be seen anyone who want to see it through these sites. If you update your profile or your picture, it will be known your friends who already have relationship with you through internet as soon as you change your information. It’s a terrible imagine which my information get about between anonymous people in real life. However, in on-line, it’s a little different situation people don’t care about their information be known other people. Many people extremely keep a lookout for being invaded other’s interesting in my life, but they are willing to open their information to anonymous people in on-line.

People think they participate in social networking that make relationship with other who come from other countries or never meet before by joining these sites. Did you really make relationship with other who you don’t know her/him? In these sites, you can reorganize your social graph that shows your human relationship in reality. You have relationship in internet base on the reality that you already know or meet before through off-line and that’s form your social graph in on-line. In my case, my friends in Cyworld are all of my friends who meet off-line, it don’t help to extend my social networking through internet. It’s more efficient way to spread my social graph.
In addition, some people predict SNS will be a good marketplace because many people make lots of small groups that are different from the reality. “Experience” will be a keyword to have social relationship with others. People would gather through their interesting and it will extend your social graph. Furthermore, this social graph will be a target to company which want to sell their products only defined people.

Is there really worth Facebook or Cyworld are received popularity?
I already had made one homepage in Cyworld but I can’t sure that Cyworld is worth to get reputation to change our life. What is the truly “change our life”? I think the really technology have to harmony with human. It means that technology would make the better society in positive aspect. When social networking service really overcome the limitation of making human relationship like on-line relationship has strong link between people, Facebook and Cyworld can gain genuine reputation to extend our social graph.