Social Networking & Business

I can’t believe this is my last posting for Social Networking & Business.

I learned many things through this class. Every reading was interesting and gave me a lot of knowledge about the Social business. At first, when I began to study social networking, I did not know much about social networking and my attitude about learning class related with computer was passive so I just accepted the information. However, I can rethink about the issues by reading and analyzing the articles about the social media.

When I started this course, I expected just the social media but as time went by, my knowledge of social business improved and I learned lots of things than I thought. Every subject was surprised because whenever I read the articles, I was surprised the development of Internet Technology and many people are already known and using them. However, the most impressed subject is virtual team. It was like the real as I imagined which people can meet and discuss the topic without face to face meeting and Google doc is really cool way to share the information between members. Whenever I did group project, it was annoyed to send e-mail to others or print out for each member. Nevertheless, I did not need to meet the member in person for doing the group assignment in Social networking & business and send e-mail to him.

I already participated in SNS but through this course, I could learn this more specific beyond the simple tool to extend the relationship between people.

If an international student asks me, How about Social networking & business class, I can answer it’s really good for you to improve your knowledge without hesitation. Bye!

Conversation is money on the internet.

Actually, today I had a quiz about the return on investment (ROI) in accounting class. I have only learned how to calculate ROI in specific company with precise figure. However, it’s an old way to calculate the ROI. As changing the environment of company, CEO and other employers have to apply to different way for determining the ROI. This is the ROI for social media.

Because of the power of social media, it cannot be ignored any more the ROI for social media. Before people evaluated their products by Mouth to Mouth (M to M) but, in these dyas, many people find the information on the internet and trust it more than M to M. Emergence of social media generates a different consumer-behavior depended upon internet so it is really needed to adjust this change and measure the ROI for social media.

When the company evaluates the affectivity of social media such as how many people see the information and share it with others in their blogs or other sites, this figure has to be QUANTITATIVE. Whether social media is successful or unsuccessful relies on how many people read the information. The quantity of Links and Traffic is included in measuring the ROI for social media.

Links
After getting on the homepage of one of these sites you should see an
increased number of incoming links, which should lead to an increase in your
search traffic.

Traffic
Sites like Digg can drive thousands of visitors to a website within minutes which can be very valuable to website owners. Granted those visitors may not click on ads, but if you have something that perks their interest they may sign up for it.

Also, the quantity of comments is another useful method to calculate the ROI.

The ROI for social media is more important than before, by changing the consumer-behavior, the result of what kinds of information have to be quantitative and measured for ROI. And now, such as the perspective of Jason Falls that “every session on measuring ROI in social media is a waste of time” is wrong and it’s time that many CEO have to consider the precise quantity in social media seriously.

Cited Site:

http://www.pronetadvertising.com/articles/measuring-the-roi-from-social-media-marketing.html

Photo Credits:

http://www.trendbird.co.kr/758

I first know Twitter through the ITEC’s reading.

Form the wikipedia, Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

People can access to Twitter either laptop or your mobile phone anytime you want. It is the strongest point in these days because mobile phone occupies the bigger and bigger part of their life and is better to access internet than through laptop or desktop.

Twitter has interesting characters and opportunity in business.

1. Social networking site: It’s based on the relationship which is already known the person and then extends their relationship to other people who participate in Twitter. We can use the relationship based on Twitter, as like James Karl Buck case.

2. Reply culture: through the internet, all over the world, people can write the comments about the topic immediately and it can be a play to leave funny comments.

3. Citizen journalism: It’s possible to exchange their daily life without delay, so many people in Twitter can be the fastest citizen journalist in the whole world, such as China earthquake.

4. Conservation marketing: If one person writes his/her opinion about the product, anyone can add their opinions about the products on the comments freely. It can be a good source to one who thinks whether buy it or not.

However, Twitter promotes an atmosphere that people make anonymous relationship through the wireless than face-to-face. In addition, does it really need to share their every action through the internet and know other’s every movement? Sometimes, I think it needs to be far from the internet and enjoy one’s own time. I often feel many people too much be attached to appliance which can access to internet and to anonymous people.

In my home university, most business classes on summer/winter session are given lessons on-line and most of classes have a group assignment so I familiar with virtual team (Even though I couldn’t realize that I participated in virtual team at that time, I’m convinced of virtual team when I read article). Student by themselves made a community to do their assignment that they post their materials and opinions and they discuss about the subject through messenger.

I think virtual team is more convenient than face-to-face work in aspect of physical. You can save the time because you don’t have to go to meeting place in person. You just need laptop and cable for Internet! And you can write your opinion on community whenever you want to do. In addition, you feel more comfortable to express your thought (I think it’s is the best advantage of virtual team because I often feel a difficulty to talk about my thought to others watching their eyes). You don’t have to meet them in person so you can more freely to participate in discuss their thought through internet. If virtual team applies for business meeting, it will be effective way to improve employees’ ability more creatively for discussing group meeting.

When I did group assignment with virtual team, our group was just 3 people including me but one person didn’t participate in doing assignment at all. In the end, my friend and I were compelled to write a 30 pages paper without the help of him and we got A+ on the paper with him. At that time, I was very angry the fact which he got the same grade with my friend and me without doing lift a hand.

From my experience, therefore, it’s important to make plan accurately such as allotting a part of assignment and setting their participation and each person have to have a responsibility to do work together through on-line. Trust and responsibility are most important element to success in their virtual team.

Mom, I'm also journalist!

When I was in Korea, major newspapers in Korea enraged readers because they often disregarded and wrote the article opposite readers’ opinions. These major newspapers only dealt with government’s opinion. Thus, many people built up a campaign against these newspaper and many people try to make their own news on their blogs or other newspaper sites. Through this process, I can know civil journalism.

(Ohmynews is the most famouse news site as civil journalism in Korea. Left: Korean Right: International)

By development on Internet, civil journalism is famous concept in these days. People are not passive readers on newspapers any longer. They can write out article that express their thought by themselves. Through these active by readers, the influence of existing newspapers is decreasing than before when they leaded people’s opinion about the society.

Sometimes civil journalism is the place where the unconfirmed rumors are spread out and lack of information filtering makes problems which people believe the wrong truth about the celebrity or corporation such as Steve Jobs.

However, I think civil journalism is a good phenomenon of internet. First, newspapers should get out of their misunderstanding that they can control people’s thought through their existing power of influence and then have to try to co-opt with their readers. Second, the social issues which are ignored or neglected by traditional newspaper can be known and make attention among people. Especially, the matter of censorship within one country or the unknown global issues according to the power of country such as the war in the world can be known to the general public. Therefore, civil journalism can be easy to obtain a diversity of information in the world and disclose information more transparency among the readers so it’s difficult to cover up the issues. Furthermore, people can get a variety of sight about the matter.

How about your social networking on the internet?

In these days, it’s important to make various relationships with many people and make the relationship to be deeper and longer. People consider managing their relationship with other people as important ability in these days than old days. Kyunglim Park who is celebrity in Korea published her essay about social networking and became bestseller in Korea because she is known as one of people who have far-reaching relationship with various status people and people want to know how she makes and manages her relationship.(when she got marry, 5000 visitor attended her wedding!)

Many people want to control their social networking more efficiently and especially the social networking based on internet makes easier to manage their networking. By one click, you can send email easily to everyone on your list. In addition, social networking based on internet reduced the effort to find information because people own the information about anything in common on the internet.

When I was in Korea, I was looking for an apartment to live in Washington and then someone let me know the site, cragslist. Suddenly I wondered how I can be sure the fact is true or not so I couldn’t trust the information about apartment.

This is problem! We can’t trust the information on the internet and always doubt the opinions what you are looking for. Furthermore, the strength of social relationship is much weaker than real society relationship. When I receive the email, we can immediately distinguish this email thought about me or just send email for people on the list. On the internet, people always distrust the information and their relationship so it’s difficult to build and maintain the trust among the people. However, I think it’s unavoidable the lack of trust on the internet because people can’t personally meet each other. For these reason, to solve the problem about the trust on the internet which is another society in web 2.0 ages needs the regulation about the information and effort among people without infringement of one's freedom.

Photos credits to :

http://imagesearch.naver.com/detail/frame_top_080722.html#

Can we protect our privacy on the internet?

When we start facebook, myspace, and cyworld, these sites request us to put our profile based on the truth. However, how many people really write down their profile honestly? Nearly half (46%) say they give at least some false information. Many people who especially are living in an age where Life is an Open Book Test are worried about that how we can protect our information through internet without any defensive measure.

In Korea, leaking personal information frequently happen and mainly celebrity becomes the target of leaking personal information but sometimes a mediocrity can be the target. What is more serious thing is that the person who acts incomprehensibly is the target for witch-hunting on the internet. Furthermore, many people put on the information about that person like his/her mane, cyworld address, cell phone and which school he/she attends like this.

Finally, one man who many internet users thought the person hit his girlfriend severely sued the portal site (Daum which is big portal site secondly in Korea) because Daum didn’t do anything to protect leaking his profiles through comments on-line. After that matter, he couldn’t live ordinary life since many internet users called to him or his office/house. In the end, the man won the court which said the portal let the negative and contained personal information comments on the internet but they have responsibility to manage comments on the internet.

If we cannot make safe defensive measure to protect from lifting personal information, people would like to put the false information on their profile. How can we are trust the other aspect of the internet such as comments, rates and can do the things such as conversational marketing based on confidence have really meaning about the offered information on the internet?